NSSP sought to tap the potential of the creative industries (i.e. the film industry) to promote innovation and growth in the North Sea Region and increase the region's competitiveness in a global context. Transnational cooperation was concentrated on common challenges, such as marketing, financing and SME support.
The project aimed to tackle issues such as fragmented national markets inhibiting critical mass creation (developing economies of scale), lack of coherence and coordination of actors and actions across the North Sea Region, and loss of talents in more peripheral areas.