The approach of the North Sea Fish project was to enhance logistics in the total supply chain of wet fish from catch to plate. This included logistical solutions for fish based regional economies to benefit local communities.
North Sea Fish focused on broadening the supply chain to include alternative sustainable solutions, specialization of activities in parts of the chain and increasing the efficiency between chain parts. These innovations aimed to safeguard the much needed change of fisheries towards a sustainable, consumer-oriented and competitive future.